10 BEST HOLIDAY COLOGNES Under $150 | For Men Who Don't Wear Fragrance

Professional Image Consultant

Perfume is for women and cologne is for men — that, for many, is what we’ve been taught for most our lives. Walk through a department store and you will likely see strict gender lines. The colognes are in displays with male models or a heterosexual couple in deep embrace, with the cologne itself being stored in a black or industrial-looking bottle. Perfumes, meanwhile, are advertised with images of women or a couple that looks loving and sensual, with the perfume itself in a bottle that is white or pink or purple.

That’s just perfume marketing for you. But the truth is, cologne isn’t necessarily concocted to appeal to men, nor is it solely for men. The real difference between perfume and cologne is merely how the fragrances are formulated, and the concentration or amount of oils in the fragrance.

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