Olympic gymnast goes viral over weird parmesan sponsorship

An Olympic gymnast has attracted attention for a past sponsorship deal, which some have found grating. Silver medalist and big cheese of the gymnastics world Giorgia Villa has gone viral after details emerged of her lucrative deal with... Parmigiano Reggiano. (That’s parmesan cheese to you and me, albeit exclusively the kind produced in its area of origin, like champagne or Melton Mowbray pork pies.)

So enamored was Villa with the concept of parmesan, that on many occasions she posed for photos with her pet giant cheese wheel, stretching over the cheese, cuddling the cheese, flipping slightly near to the cheese, suggestively pouting over pointy cheese, and starring in bizarre TikTok videos where the cheese sings at her, much to the delight of internet users who enjoy this particular genre of content.

Sadly, Villa’s love affair with cheese may have developed some holes. The athlete hasn’t posted any parmesan-related content since 2022, leading many to speculate that she has since moved on to newer, less cheese-filled pastures.